California lifestyle brand Outerknown has always been dedicated to sustainable fashion.
However, this year, they’ve taken their commitment one step further with their pledge to achieve full circularity by 2030.
Outerknown has already accomplished several eco-friendly feats in the fashion industry. These include that 90 percent of the fabrics they use are either organic, recycled, or regenerated and that 100 percent of their men’s trunks are made with renewable fibres (they are actually the world’s first merino wool surf trunks, made from 100% Australian merino wool).
Further, Outerknown also introduced a “Guaranteed For Life” program whereby they vow to replace, repair, or recycle all S.E.A. jeans they sell in order to keep them from ending up in a landfill.
Read the full article at settingmind.com
Image courtesy: Outerknown