How do you decide what to sell on via Amazon FBA, especially if you’re looking for Private Label branded products?
That’s a tough one.
If you can name a market or niche, you can sell in it on Amazon.
But (there is always a big old but with Amazon), just because you can sell in a niche on Amazon, doesn’t mean that you should.
If I told you that you could contact a factory in China and order 5,000 units of Apple Lightning chargers completely unbranded right now for pennies, would you do it?
The inexperienced might say yes!
The experienced Private Label FBA seller would say NO!
This niche is so over-saturated with name brand and private label brands, that a new brand has little to no hope of breaking into this market and appear at the top of buyer searches (without spending a lot of money with Amazon that is).
The first thing you need to look for when you’re deciding what niche you're going to try to break into is whether or not the niche is already saturated with Private Label brands.
If there are 10, 20, 50 or more brands selling in your product niche already, you’re going to have a near-impossible time gaining traction, and if you do manage to break a couple of sales, the product reviews could kill that product instantly.
You need to look for niches and products that have traction and volume. You don’t want something that only sells 10 units a month.
But on the flip-side, you need to make sure it’s not oversaturated!! 😱
This is where research comes in, lots and lots of research. You go into niches you or your brand would fit into well (something you are at least a little passionate about to start will help as you’ll be more knowledgeable). Then you look for products, or types of products that are selling, and ask yourself: “Could I do this better?” Better quality, more features, cheaper pricing, etc.
That’s step 1.
Many more steps come along, but they are too numerous to go through in a single post.
Check out our YouTube for more content, subscribe to our list, and be sure to check back for steps 2 and beyond!
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