Have you dreamed of owning a restaurant? You may be a passionate cook with a great team, the place, investors, and you may already know what type of food you want to serve, and the kind of ambiance you want to create. But have you decided on the name you would choose for your restaurant? This is a very tough step in the marketing process for any restauranteur.
A restaurant name needs to be memorable. It has to clearly represent your concept. The name needs to set you apart from other restaurants in your area. It’s important to give it a lot of thought because it’s not easy to change a restaurant’s name once you’ve picked it. I have condensed the process into a few simple steps:
1. Is it memorable?
2. Does it tell your brand story?
3. Does it sound good when you say it out loud?
4. What does it mean in other cultures?
5. Reach out to a group of friends and see how they feel about it
6. Go beyond your fears and see the possibilities
7. Go for it!
A name will work, when it’s distinctive, has a great appearance, is energetic, sounds good and has good positioning. Word of mouth is a big part of your marketing, but if people can’t pronounce it, the word just won’t get out.
If you are still in doubt and facing a naming challenge, you may want to consult a marketing agency to do the proper naming strategy, due diligence, data analytics and trademark screening to come up with the next best brand name and tagline creation for your business. 🍇 🍈 🍉 🍊 🍋 🍌 🍔 🍜 🍖 🥐 🍡
#brandnaming #restaurantmarketing #namingagency #productnaming #branding #businessname #customname #customnameideas #startabusiness #startups
#namechange #miamiagency #miamimarketing #namingaproduct #traditionalagency #investors #restaurantinvestor #invest #restaurant #miamirestaurant #franchise #franchiseowner #franchisee